RELATED: Snoop Dogg’s Spiritual New Career Update Is About His Mom: “God Is Good”

What is Snoop Dogg doing now?

Snoop Dogg is always booked and busy, and 2025 is no different.

Beyond returning to The Voice as a Coach for Season 28, the “Drop It Like It’s Hot” rapper was named on TIME’s list of the world’s most influential people of 2025, he’s released a bunch of new songs with fellow icons like Sting and Dr. Dre, and he’ll be hosting a live New Year’s Eve special on NBC. Snoop even joked about how busy he’s been when he hosted the 2025 NFL Honors Awards earlier this year. “It is an honor to be here at my 900th event that I’ll be hosting this afternoon,” he told the audience.

And for his many business ventures, Snoop was named the winner of the Webby Entrepreneur of the Year Award in May 2025, presented by Law & Order: SVU star Ice T, for “his entrepreneurship and impact on the digital culture.”

Snoop has also been very active when it comes to creating new music. In April 2025, for instance, he released a new gospel album with Death Row Records titled Altar Call, which was inspired by his late mother, Beverly Tate. “God is good,” he said on Instagram.

Later in 2025, the rap icon also has multiple live performances on the books including at the Illinois State Fair and at the B.C. Lions season opener in Vancouver.

Snoop Dogg performs onstage during the Pepsi Super Bowl LVI Halftime Show at SoFi Stadium on February 13, 2022 in Inglewood, California. Photo: Kevin Mazur/Getty Images for Roc Nation

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Snoop Dogg surprised fans with a brand new album and movie called Iz It A Crime?

In May 2025, Snoop revealed during an interview on Access Hollywood that he’d been working on an all-new album and movie, both titled Iz It a Crime? 

Out on May 15, the new projects feature collaborations with rappers including Pharrell Williams, Sexxy Red, Wiz Khalifa, and more. The album art also features Snoop’s wife, Shante Broadus.