Caitlin Clark: The New Face of American Sports, Says WNBA Commissioner

In a moment that’s shaking up the sports world, WNBA Commissioner Cathy Engelbert made a bold declaration: “Caitlin Clark is the most popular athlete in America.”

Appearing on The Bill Simmons Podcast, Engelbert didn’t hold back in praising the 22-year-old phenomenon who’s rapidly becoming the most influential figure in sports today. But Clark’s story is about more than points on the scoreboard — it’s about transforming an entire league and culture.

“She hasn’t just changed women’s basketball,” Engelbert said. “She’s brought an entirely new wave of fans into the sports world.”

Since stepping into the WNBA, Clark has been nothing short of a sensation. Sellout crowds. Surging TV ratings. Headlines dominating sports media. Her impact has been immediate — and historic. The rookie has breathed new life into the league, elevating women’s basketball to heights it has never seen before.

From buzzer-beaters to brand deals, Clark’s influence extends far beyond the hardwood. She’s become a marketing powerhouse and a role model, captivating millions with her electrifying play and charismatic presence.

With each game, Clark is rewriting the narrative around women’s sports — and America is watching. Whether you’re a longtime basketball fan or just tuning in, one thing is clear: this is the Caitlin Clark era.