Caitlin Clark’s No. 22 Jersey Sales Reach Unprecedented Heights as She Redefines Women’s Basketball

In a stunning announcement that highlights the seismic impact of Caitlin Clark, the Indiana Fever revealed that her No. 22 jersey sales for the 2025 WNBA season have reached historic levels, cementing her as one of the most influential athletes in professional sports. While official figures remain under wraps, insiders suggest that Clark’s jersey sales rival those of iconic names across all leagues, reflecting her meteoric rise as a cultural and basketball phenomenon.

Clark, the No. 1 overall pick in the 2024 WNBA Draft, has taken the league by storm, breaking records on and off the court. Her rookie year was nothing short of legendary — she became the first WNBA rookie to record a triple-double and shattered fan engagement records. The feverish demand for her jerseys began immediately after her draft announcement, with Fanatics reporting that every size sold out within hours. Her 2024 All-Star jerseys, priced at $130, vanished in just 15 minutes, and the frenzy has only grown in 2025. The Fever’s navy Explorer Edition and crimson Rebel Edition jerseys have become must-have items, selling out at Nike, Fanatics, and the official WNBA store in record time.

But the “Caitlin Clark Effect” is about more than just merchandise. Her presence has electrified the Indiana Fever franchise and the league as a whole. In 2024, ticket sales soared by 265%, and the Fever recorded a league-high 186,000 fans attending home games. Viewership for her games broke WNBA records, with 10 broadcasts setting new audience benchmarks. Social media buzz around Clark has been equally staggering, with the Fever amassing over 800 million video views from April to July 2024, surpassing not just WNBA teams but also NBA, NFL, NHL, and MLB franchises. For 2025, the Fever have secured a staggering 38 nationally televised games, underscoring her unmatched ability to draw fans to the sport.

Retailers have struggled to keep up with the demand for Clark’s jerseys, which retail at $99.99 for adults and $89.99 for youth. The designs, crafted by Nike, celebrate Indiana’s basketball heritage with intricate details like star-patterned sides inspired by Indianapolis monuments. Pre-orders for restocks sell out within days, and secondary markets are seeing skyrocketing prices for authentic Clark merchandise. In 2024, the Fever broke single-game team store sales records at Gainbridge Fieldhouse on four separate